How to Convert More Solar Leads into Sales
Introduction
Sometimes the hard part isn’t just finding people who might buy something—it’s actually getting them to buy. This article talks about how to help people decide to buy from you after they show interest.
1. Always Answer the Phone (or text)
When someone calls your business, make sure to answer the phone every time. If you miss their call, they might not call back, and you could miss a chance to make a sale.
To make it easier to ensure that every single call is captured, set up call forwarding to systems like Birdeye’s receptionist that will take the customer’s voicemail and turn it into a text notification that you’ll receive in your app. The customer will then receive an automatic text response where you can pick up the conversation over text.
2. Use Text Messages and Chat (in addition to calls)
Not everyone likes to talk on the phone. Using text messages or chat on your website can make it easier for more people to talk to you quickly and in a way they like.
Move away from using phone calls as the only way of getting in touch with the customer. By shifting to SMS or chat technology, you or your team can be messaging and contacting many different customers at the same time instead of being on the phone with one customer at a time.
To make things faster, have pre-written templates for the most common inquiries that you get or anticipate getting so that you don’t have to type the some messages over and over again.
3. Make Booking Easy
Using tools like Calendly or a simple form on your website can help people decide when they want to meet or talk to you without back-and-forth phone calls. This makes things easier for them and for you.
Allow the customers to self-service themselves by booking appointments and scheduling calls with you. The more you allow the customer to help themselves by making it easy to find the information, the smoother your business will run and you’ll get more qualified leads when the customer fills out the lead forms.
Pro tip: If you don’t want to open up the availability of your installers or salespeople and require that the customer speaks with the scheduling team first, you can still offer the customer a 5 or 10-minute meeting as an option so that they have time scheduled to talk to your scheduling team.
4. Understand Your Sales Funnel
A sales funnel is like a path people follow from first hearing about your business to buying something. Make sure this path is clear and easy. First, see why people aren’t buying after they meet with you, and then fix any problems that stop them from meeting with you in the first place.
5. Use Smart Chatbots
Chatbots are like little helpers on your website that can talk to customers for you. They can answer questions and help people any time of the day. Make sure your chatbots know a lot about your business so they can be really helpful.
Take the most common FAQs you get from the guests and train your chatbot to answer most of the queries for the customer. If you’re planning to use open AI models or LLM, ensure that the information that the customer gets is accurate and that the bot is trained on a specific set of data.
6. Fix Problems Before You Grow
Before you try to get lots of new customers, make sure everything works well with the customers you already have. If things aren’t working well, getting more customers can just make it worse. If you have supply chain issues, a shortage of staff, or simply can’t scale, then address those issues first before spending time and effort on marketing.
7. Keep Checking In
If someone shows interest but doesn’t buy right away, don’t give up. Keep talking to them and checking in. Sometimes people need a little more time or a few more nudges before they decide to buy.
8. Have Enough People Staffed When It’s Busy
Look at when you get the most calls or messages, and make sure you have enough people ready to answer. Answering quickly can make a big difference in whether someone decides to buy from you.
9. Make It Easy To Pay
Finally, when the customer has made their decision to move forward with the project, don’t create friction in the payment process and allow them to pay you quickly, easily, and securely. Use tools like Stripe, Quickbook payments, Square etc. to collect payments.
Conclusion
Getting more sales is about making things easy and clear for people interested in what you offer. Try these tips, and you might see more people decide to buy from you.
Call to Action
If you need help making these changes, just ask! We’re here to help make your business better.
